Welcome to the Box

A safe place to poke and prod the mind

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The $46,000 Trade Show Question.

This post was originally uploaded to our previous Medium blog on April 26, 2016. Another year and another booth. You’ve committed to invest the time and money participating in another industry
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I was a Millennial B2B Buyer. Here’s What You Should Consider.

This post was originally uploaded to our previous Medium blog on September 20, 2016. In the course of researching a few other topics, I came across a series of articles on how
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Survive or Thrive. Business Lessons from the Three Little Pigs.

Business is often portrayed as a battle against others. Met­aphors run rampant about winning the game and beating com­petitors. Analogies talk of fighting a war for a limited piece of
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Why Think At All?

Many years ago, Steve Jobs came to the table and created a new campaign for Apple titled “Think Different.” It worked brilliantly. It’s become legendary and it’s highlighted in Marketing
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