This post was originally posted to our LinkedIn on February 14, 2020.
Show some love! It’s that time of year again where we dedicate some attention to those we love. A spouse. A partner. A dear friend. Why not your brand?
Every couple can tell you their love story. Whether it was love at first sight, or a series of drawn-out dates, couples can usually deliver a story that is still relevant to their relationship.
So what about the story of your brand?
Can you tell it as easily as that first date, or the moment you locked-eyes with “the one”? Brand stories are not always told, but they SHOULD be!
Humans are natural-born storytellers. From cave paintings to elaborate TED talks, we rely on stories to bring us closer together. By not developing your brand story – an emotional state you want your consumers to find themselves in – your brand gets lost and so do your prospective consumers.
Let’s face it: when you talk about your significant other, you don’t talk about the money-saving features they add to the relationship. Instead, you pivot to the stories that makes your relationship valuable and unique.
So, on this Valentine’s Day, show some love to your brand! Dial into the story, find the emotion, and then share that story again and again… you’ll be amazed what it does for you.