Specialists in our Space.
While some might first see us as generalists operating in the world of advertising, marketing or design; we’re more specialists in the world of B2B branding.
From distilling the brand to developing the brand story and serving it through an approach tailored to the the nuances of B2B that are focused on the essence of communications between people and the psychology that drives the behavior of B2B buyers.
WE ARE REBOX
We work for, and with, those committed people looking for a means to leverage their gifts for a greater good and to enhance the gifts of those around them.
SOME THINKING BEHIND OUR WORK
B2B = P2P
(Business to Business = People to People)
Companies don’t buy from companies, people buy from people.
Never in history has a company or business bought what you have to offer. Decisions are made by people in the organization to choose products or services offered by other people in other organizations. As such, brands need to emotionally connect people to people.
VALUE IN A BRAND
Great brands have proven time and time again to create value well beyond their tangible assets. As such, the return on investment for creating and serving a well distilled brand can account for more than 70% of the entire organizations value.
A well distilled brand improves three critical areas of business.
A brand that is clearly differentiated and valued by your market often results in an increased demand for your offering, often outpacing even your closest competitors.
When prospective clients easily understand the value proposition of a brand, decision making is streamlined, allowing them to move through the funnel faster and easier.
When a brand is perceived as unique and valued it generates two points of value: an increased price premium over competitors and a sizable multiplier in the net value of an organization.