We are specialists in the world of B2B branding. From distilling the brand to crafting the brand story to developing the brand experience, we work with clients to connect with their markets based on people and the psychology that drives the behaviour of B2B buyers.
We are a common group of gifted people with an uncommon desire to succeed. We commit to be bold, to be proud and to not cheapen the people around us who are truly committed.
We work for—and with—those people committed to leveraging their gifts to better tell their brand’s story while enhancing the gifts of those around them.
Companies don’t buy from companies, people buy from people. Decisions are made by people, meaning brands need to connect emotionally with their audience.
People act according to what’s going on in their world, rational or not. Opinions of a brand are based on perception, and in marketing, perception is reality.
Great communicators know that effective appeals to people are made through their emotions. Happy, sad, anxious or confident, great B2B leverages all of these.
Decide what you want to be famous for, and for whom, and then live it everyday. Being all things to all people will make you nothing for anyone.
We believe that no one person holds all of the great answers. We pride ourselves on working collaboratively with our clients and partners to deliver well-distilled brands that matter to people around the world. Because when we all work together, success is inevitable.
Kill the Ad Man is a podcast for those who want their brands to suck less. We look at ways for brand owners and marketers to do more to tell effective brand stories that get results. We delve into our own archives, and use great real-world examples of brands that have gone above and beyond, to tell brand stories that connect with people. On every episode, we strive to demonstrate that the world of B2B branding doesn’t have to mean “Boring-to-Boring.”
