Disruptors of "The Industry"
While some might see us operating in the world of Advertising, Marketing or Design, we prefer to be seen as something different.
As a B2B Brand Distillery, Rebox is no stranger to being an industry disruptor. We focus on the essence of communications between people and the psychology that drives the behaviour of buyers.
WE ARE REBOX
We work for, and with, those committed people looking for a means to leverage their gifts for a greater good and to enhance the gifts of those around them.
SOME THINKING BEHIND OUR WORK
B2B = P2P
(Business to Business = People to People)
Companies don’t buy from companies, people buy from people.
Never in history has a company or business bought what you have to offer. Decisions are made by people in the organization to choose products or services offered by other people in other organizations. As such, brands need to emotionally connect people to people.
PERCEPTION = REALITY
People are irrational creatures. We act according to what we believe is happening in our worlds. Our beliefs are based on how we perceive things and are not always aligned with reality. We may think our cup of coffee is hot or we may perceive it to be cold, and either way, it is what we perceive it to be.
This forms a fundamental tenet in all our branding work as brands are based completely on perception, and only influenced by reality.
B2B = BORING TO BORING
If business is about interactions with people, and people are irrational creatures who make decisions based on perceptions, and emotions are the key to influencing perceptions, then great communications and effective branding MUST leverage emotions.
A recent study of B2B buyers found that branding, and it’s ability to create emotional connections with B2B brands, created higher rates of consideration, purchase and willingness to pay a premium for B2B products and services.
BE SOMETHING FOR SOMEONE
The most successful B2B brands in the world are those who clearly decide who they want to be, and what they want to be famous for. They consciously choose to be something for someone as opposed to being all things for all people.
Sorry to those looking to be all things to all people. That’s not something we can help you with.
VALUE IN A BRAND
Great brands have proven time and time again to create value well beyond their tangible assets. As such, the return on investment for creating and serving a well distilled brand can account for more than 70% of the entire organizations value.
A well distilled brand improves three critical areas of business.
A brand that is clearly differentiated and valued by your market often results in an increased demand for your offering, often outpacing even your closest competitors.
When prospective clients easily understand the value proposition of a brand, decision making is streamlined, allowing them to move through the funnel faster and easier.
When a brand is perceived as unique and valued it generates two points of value: an increased price premium over competitors and a sizable multiplier in the net value of an organization.