This post was originally uploaded to our LinkedIn page on January 29, 2020.
Running a business is like solving a puzzle. Lots of pieces need to fit together in a specific order. Some find it overwhelming while others solve the puzzle easily. So how do you tackle a puzzle? At Rebox, here’s how we go about it:
Assembling the Puzzle
1) Gathering all the pieces: Assess what is in front of you. Flip over all the pieces and review what you have before you start. This will help construct a better perspective of what makes your brand unique.
2) Organize the message: Once all the pieces are on the table, categorize the information. Group similar-looking pieces to make it easier to assemble.
3) Time to assemble. As the puzzle starts to piece together, so do the materials that communicate the unified brand. (i.e. website, printed materials etc.) At this stage, the tone and brand are clarified as the puzzle comes together.
4) Present the brand. A puzzle that is assembled still looks like a puzzle. It is a mosaic that holds the shapes it took to build it. Similarly, a brand is the overarching identity of every company. When done well, the pieces come together under a unified message that is easily identifiable.
On National Puzzle Day, look at the puzzle called your brand. Is it a unified image or just a partial picture waiting to be assembled?