This post was originally posted to our LinkedIn page on February 24, 2020.
Multitasking does not exist!
As a branding firm with lots on the go, each member of our team is familiar with the concept of multitasking… Our natural tendency is to do it all at once but that leads to delivering less than 100% and our clients deserve more than that.
3 reasons why multitasking is no longer in our vocabulary:
- It leads to distractions.
- Doing too much at once often leads to mistakes.
- A lack of singular focus often results in poor performance.
So what does this have to do with your brand?
Distractions, mistakes and poor performance all relate to misunderstood brands. A distracted brand can often have an unclear identity leading to multiple assets that communicate different messages. This leads to mistakes which are mostly made in-house from employees who are unclear of the message they are trying to communicate, culminating to a loss of profits.
Shareholders begin to lose trust, employees feel less inclined to share the brand story and targeted consumers won’t be able to identify and can often overlook your brand.