Be the Top-Shelf Brand of Your Industry.
(… and if you’re not, you’re likely the part of the reason!)
Don’t take it personally. You didn’t know any better.
In today’s overcrowded marketplace, B2B buyers have tuned out the bland messages and meaningless platitudes pushed by sales and marketing. You need to clearly communicate the real value proposition of your B2B brand or accept the state of mediocrity.
YOU may know you’re different than the others, but without a well-distilled brand and a clearly presented brand story, your prospective buyers will toss you in the cost-driven commodity bucket faster than you can submit an RFP response.
Buyers want to know the answer to the critical question: “Why you?” and they won’t waste their precious time trying to figure it out. Fortunately we’re here for you.
Hi. We're Rebox…
…a B2B Brand Distillery.
As a B2B brand distillery our clients count on us to distill the essence of their brand while getting their organization back the heart of what makes them unique and valued.
That involves removing the impurities associated with their often diluted-brand, and distilling it down to its essence – leaving our client with a clean and clear brand featuring the elements that makes them unique and valued.
For hundreds of organizations around the world, we’ve taken some of the most prominent B2B brands from cloudy to clarity, and we’ve helped them dramatically improve their reputation AND their revenue.
The Process Behind the Box
Distilling is about getting to the essence of what makes the brand unique and valued. Our process leverages our Rebox Positioning Pyramid—a methodology based on observations, interviews and testing with stakeholders and current, past and future customers.
Like any well-distilled spirit, creating a well-distilled brand requires time for it to settle and perfect. During this stage we help the organization internalize the message and live it in every interaction. This stage involves time with employees and internal stakeholders.
During the Packaging stage, materials (website, brochure, feature sheets, visual identities / logos, etc.) are created to clearly present the essence of the refined brand. Tone, copy & persona are developed and leveraged to present the brand through every user experience touchpoint.
The best way to present your offering is in a way that aligns with your brand. There are many channels for serving the message (direct sales, trade show, print advertising, social media, etc.), and during the Serve stage, we choose those that are perfect for your well-distilled brand.
It's All About the Brand
One common trait across most successful B2B companies is their relentless focus on clarity and consistency in communicating a strong and well-distilled brand to their market. Leaders know that investing in a brand produces more than just a nice logo – it outperforms the market and produces a higher return.
While the most successful B2B marketers know the true value of a well-distilled brand, some need to see the proof. Here’s a few examples of how a well-distilled brand helped our clients dramatically improve their reputation AND revenue.
If you know that your brand is not as clean and clear as it could be and it’s hurting your organization’s revenue AND reputation, reach out.
If you want to find out where your brand is working and where it’s not, our Brand Audit will get you that answer.
If you know there’s a problem with how others perceive your brand, then let’s distill your brand.
If the problem is with your messaging, and the way you’re serving your brand, then let’s see how our Communication expertise will help.
Reach out and email our team and let’s create a brand worthy of the top shelf.