The Big Adventure

When sales are effected by societal change, what do you do? For Big Chief Beef Jerky, they did what they do best: they listened to their market and acted. Needing a new visual identity to replace their existing Native Chief wearing a headdress, Big Chief reached out to Rebox to tell their new story for the 21st-century.

Building on Big Chief’s past success, Rebox began distilling the essence of the Big Chief brand, setting out on an adventure that would reshape how Big Chief spoke to the world and tell a well-distilled story.