Stacking the Odds in Your Favour

Having a truly innovative product being brought to market is a unique position for any company, but especially one in the oil and gas industry. The biggest competitor that Intelligent Wellhead Systems faced was The Status Quo. How could they tell the story about their brand and product that would get attention against “we’ve always done it like this”?

From our first meeting, it was clear that Intelligent Wellhead Systems had a great product, but what was their brand? What should they be telling the world? In distilling the Intelligent Wellhead Systems brand, we would ask the IWS team—and their customers—to see inside.