Soaring One Layer at a Time

Sometimes your greatest asset can become your greatest liability.  For our client, that was the case for the most visible part of their business.

Ventus Geospatial had built a solid reputation as an early leader in the use of drones and UAVs (unmanned Aerial Vehicles) within the geospatial industry. They had leveraged the UAV as both an efficiency tool to enhance their geomatics expertise and as a visual draw to their business during tradeshows and events. As the adoption of UAVs as a personal ‘toy’ increased, Ventus found that the wow-ness of the UAV began overtaking their story leading to a diluted brand.