September 6, 2015In today’s world, innovation often feels elusive. Creating a new offering, developing a concept, or designing an identity can require…
September 5, 2015There was a lot of noise last week when Google announced it had given its visual identity system a complete…
August 8, 2015“There used to be a time when we would create five or six creative pieces over the course of a…
July 12, 2015Another year, another booth. You’ve committed the time, money, and energy to participate in yet another industry trade show. With…
July 3, 2015Very few people in the world consciously dissect symbols to understand their impact and meaning, and that’s a good thing.…
June 25, 2015You say your offering is better than your competitors’. You say you deliver “world-class” products and “industry-leading” service. So why…
June 23, 2015When you’re ready to position your company in the mind of your market, there’s one thing that will immediately set…
June 4, 2015Storms happen. They’re an inevitable part of nature and the cycles of life. Sudden downpours catch us off guard without…
April 16, 2015Audiences have A.D.D. It doesn’t matter what your product or service is, whether it’s a new engineering process, innovative downhole…
September 17, 2013If your offering feels more like a commodity than a prized jewel, follow this farmer through the maze of positioning…
