How much for your body? How’s five bucks!? Believe it or not, that’s what you’re worth. Don’t take it personally. It’s not a reflection of the value placed on your life. The price of five dollars is a direct calculation of the value of your…

I don’t care about your features. You’re on a procurement team with three others, tasked with making a purchase that will significantly shape the course of your company for the foreseeable future. You’re working from a highly defined list of needs, along with a few…

A lot of serious discussion, and corporate hand-wringing, goes on to ensure that companies are active in every possible marketing channel. Marketing professionals, focused on analytics and performance, are constantly conjuring up new places for a company’s message to live. But do they ever stop…

Four months ago, I was fortunate enough to join a Calgary-based branding and communications firm in a business development role. I’d spent the past ten years selling B2B in Calgary, and this opportunity allowed me to combine that experience with a long-standing fascination for marketing.…

Every June, Calgary welcomes the global oil and gas industry to the Global Petroleum Show (GPS). As one of the largest events of its kind, GPS gives companies across the sector an opportunity to engage, connect, and do business. This year, while attendance and exhibitor…

Every day, I get a little closer to calling myself a branding guru. A little closer to having more answers than questions. A little closer to knowing what it truly takes to distill a brand and craft a message that connects with predictably unpredictable people.…

Zendesk first caught our attention while we were collecting examples of effective B2B communication. They’ve stayed on our radar ever since, not because we own shares (we don’t), but because they’ve built a genuinely strong and consistent brand story. So what makes that story work…

While researching a few related topics, I came across several articles about how Millennials are reshaping the B2B buying process. It immediately brought me back to a previous life, before visual communications, when I was a Millennial B2B buyer and manager in the automotive and…

Over the course of my career, I’ve had the opportunity to help build some great brands. I’ve seen what it takes, from defining a powerful position to developing creative ideas and materials that bring that position to life. I’ve also seen what makes brands win.…

The holidays are over. The hangover of a challenging year is beginning to fade, and leaders are reflecting on what didn’t work, while looking ahead to what could work better. So where do you start? One of the most important questions any business owner can…