Got competition? If the wall in your office has an indent from where you keep banging your head trying to get the right kind of attention, read on. These three simple ideas will help your offering stand out from everything around it. Tip 1: Know…

We’re surrounded by technology that allows us to communicate across greater distances, at greater speed, and with a far larger audience than ever before. But does all this technology actually help us communicate better? People use everything from social media and mobile phones to email…

Branding is the process of translating brand strategy into visual elements where people get to know a company and decide whether they want to do business with it. Because of that, it’s arguably one of the most important tasks you’ll ever undertake. Ideally, branding works…

Beauty may be in the eye of the beholder, but on element of a well-distilled brand, visual communication, is about more than pretty pictures and attractive packaging. It’s about clearly communicating a message to your audience without speaking a word. And today, visual communication matters…

Remember the children’s story “The Emperor’s New Clothes”? A couple of scammers hoodwink a vanity-laden emperor into parading through town in the buff by convincing him that anyone unable to see his magnificent new outfit is “hopelessly stupid.” Not wanting to appear foolish, the emperor…

When many of us think of the phrase branding, we imagine dusty cowboys pulling a cow from the herd, holding it down, and burning its flank with a unique symbol, a permanent reminder of who it belongs to. In today’s world, where the closest most…

“They’ll never fall for it,” said the old man, shaking his head, wearily. Ten long years of war with nothing but failure heaped on failure to show for it. “They are a cunning crowd. You’ve seen for yourself how shrewd they are. You’ll never get…

Bold in advertising. It’s a phrase that’s often associated with words like brash, loud, and in your face. One that makes people think of bright colors popping off a page or loud, startling sounds, things that make you jump and your heart race. But as…

Fish fingers may not be for everyone, but one food production company has found a way to increase their product’s shelf appeal by harnessing the power of an iconic cultural figure: Doctor Who is coming to freezers near you. The image of Matt Smith’s 11th…

When it comes to size, it’s been said that: If you judge an item strictly by its size, then any of these observations might be true. It all depends upon the context – what are you really trying to say!? The Importance of Size in…