ENGINEERING clarity IN A COMPLEX INDUSTRY
In a market full of noise, a sharper message wins.
Messaging Architecture
Brand Positioning
Identity Refinement
Communication Tools
ENGINEERING
clarity
IN A COMPLEX INDUSTRY
In a market full of noise, a sharper message wins.
THE CHALLENGE
IWS had breakthrough technology but an unclear brand. In a market where every competitor claimed safety, their message blended into the noise. Before growth could accelerate, the company needed a brand that communicated its true value.
DOWNLOAD FULL CASE STUDYRebox Impact
Efficiency reframed
Shifted the brand from generic safety messaging to a clear efficiency‑driven value story.
Brand architecture clarified
Separated IWS from inVision System for stronger communication and scalability.
Growth supported
A refined brand that contributed to international expansion and a major investment milestone.
THE APPROACH
Through leadership interviews and competitive analysis, Rebox uncovered a crucial truth: IWS delivered efficiency first, safety second. This insight became the foundation for a new, differentiated brand story.
THE ACTIVATION
We clarified the brand architecture, refined the visual identity, crafted a new tagline: “Seeing what’s inside that matters”, and produced communication tools that unified how the company spoke to its market.
THE IMPACT
The refined brand gave IWS the clarity needed to expand globally, strengthen market perception, and support meaningful business outcomes, including a $35M investment deal.
"Hands down the best brand consulting firm we’ve ever crossed paths with."
