October 14, 2016How much for your body? How’s five bucks!? Believe it or not, that’s what you’re worth. Don’t take it personally.…
September 20, 2016I don’t care about your features. You’re on a procurement team with three others, tasked with making a purchase that…
July 8, 2016A lot of serious discussion, and corporate hand-wringing, goes on to ensure that companies are active in every possible marketing…
June 19, 2016Four months ago, I was fortunate enough to join a Calgary-based branding and communications firm in a business development role.…
June 2, 2016Every June, Calgary welcomes the global oil and gas industry to the Global Petroleum Show (GPS). As one of the…
May 17, 2016Every day, I get a little closer to calling myself a branding guru. A little closer to having more answers…
April 16, 2016Zendesk first caught our attention while we were collecting examples of effective B2B communication. They’ve stayed on our radar ever…
March 24, 2016While researching a few related topics, I came across several articles about how Millennials are reshaping the B2B buying process.…
February 6, 2016Over the course of my career, I’ve had the opportunity to help build some great brands. I’ve seen what it…
September 15, 2015The holidays are over. The hangover of a challenging year is beginning to fade, and leaders are reflecting on what…
