Tundra Process Solutions – From Packaging Refresh to an International Brand Story
MODERNIZING A legacy in motions
When a company evolves, its brand must keep pace with its ambition.
Brand Assessment
Brand Positioning
Identity Refinement
Communication Tools
Brand Strategy
MODERNIZING A
legacy in motions
When a company evolves, its brand must keep pace with its ambition.
THE CHALLENGE
Tundra had evolved and grown faster than its brand. With expanding services, new divisions, and a bigger market presence, the company needed a brand that reflected what clients valued most, not just the products they carried, but the expertise, responsiveness, and dependability that defined their reputation.
DOWNLOAD FULL CASE STUDYRebox Impact
7 industries unified
A cohesive story built for a company serving diverse sectors.
100 employees engaged
Insights gathered across two cities, fuelled by more than 360 cups of coffee.
50+ client voices distilled
Market perceptions aligned across five industries to strengthen positioning.
THE APPROACH
Rebox went inside the organization and into the market. Through ten days of internal interviews and more than fifty external conversations, we uncovered a critical truth: while Tundra viewed product breadth as its differentiator, customers chose them for their service-first mindset and engineering expertise. This insight became the foundation for a clearer, more human brand story.
THE ACTIVATION
We modernized Tundra’s visual identity, refreshed their messaging, introduced a new tagline, “Be known by the company you choose.”, and created communication tools that helped every team speak with one unified voice. Workshops ensured the brand wasn’t just updated, but understood and embraced.
THE IMPACT
Tundra emerged with a brand that finally matched the company behind it - confident, modern, and aligned. Internally, teams gained clarity; externally, the market saw a brand ready for its next chapter of growth.
Through the external insights and internal training, Tundra’s refined brand story was clearly understood by their entire growing team.
"Rebox helped beyond the brand. They helped us
tell our story."
