MAKING SPACE FOR great service

You are often more than the space you occupy.
Rebranding
Brand Positioning
Marketing
Advertising
Internal Training

CARVING CLARITY

from the Middle

EVEN ESTABLISHED COMPANIES NEED TO REFINE THEIR STORY.
THE CHALLENGE
In a market crowded with impressive venues, CTCC struggled to differentiate beyond square footage. They needed a brand story that captured the real reason clients returned: the people, service, and collaborative spirit behind every event. Understanding what audiences truly valued became the essential first step.
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Rebox Impact
45 years of legacy
Repositioned from a space provider to a strategic experience partner.
122,000 sq. ft.
Transformed from physical space to a hub of human connection.
Unified story, 
global reach
Connected local pride with international appeal.
THE APPROACH
Rebox conducted interviews across CTCC’s key markets to uncover the deeper truth: clients chose CTCC not for the space itself, but for the partnership that came with it. Using the Rebox Brand Positioning Pyramid™, we distilled this insight into a clear brand foundation built on connection, expertise, and human-centric service.
THE ACTIVATION
We reshaped CTCC’s visual and verbal identity to reflect its people-first approach. Bold photography, refreshed communications, and more inviting storytelling replaced architecture-heavy imagery. Signature activations, including The Garden Party and Calgary Luvs London, brought the brand to life, creating memorable experiences that matched the renewed identity.
THE IMPACT
CTCC emerged with a stronger, clearer, and more human brand. The new identity resonated with staff, strengthened market perception, and repositioned CTCC as a partner in crafting exceptional experiences — not just a place to hold them.
"ReBox brought clarity, creativity, and strategic thinking to everything they touched."