I don’t care about your features. You’re on a procurement team with three others, tasked with making a purchase that will significantly shape the course of your company for the foreseeable future. You’re working from a highly defined list of needs, along with a few…

When you’re ready to position your company in the mind of your market, there’s one thing that will immediately set you apart: distill your brand and let that clarity power all your communication efforts. It’s a simple idea, but a difficult practice to begin. Here…