How much for your body? How’s five bucks!? Believe it or not, that’s what you’re worth. Don’t take it personally. It’s not a reflection of the value placed on your life. The price of five dollars is a direct calculation of the value of your…

Every day, I get a little closer to calling myself a branding guru. A little closer to having more answers than questions. A little closer to knowing what it truly takes to distill a brand and craft a message that connects with predictably unpredictable people.…

The holidays are over. The hangover of a challenging year is beginning to fade, and leaders are reflecting on what didn’t work, while looking ahead to what could work better. So where do you start? One of the most important questions any business owner can…

When you’re ready to position your company in the mind of your market, there’s one thing that will immediately set you apart: distill your brand and let that clarity power all your communication efforts. It’s a simple idea, but a difficult practice to begin. Here…

When many of us think of the phrase branding, we imagine dusty cowboys pulling a cow from the herd, holding it down, and burning its flank with a unique symbol, a permanent reminder of who it belongs to. In today’s world, where the closest most…