If your offering feels more like a commodity than a prized jewel, follow this farmer through the maze of positioning and see what lies in his fields of gold. By all accounts, Brett was a hardworking man who longed to farm. It was in his…

Got competition? If the wall in your office has an indent from where you keep banging your head trying to get the right kind of attention, read on. These three simple ideas will help your offering stand out from everything around it. Tip 1: Know…