Brand Identity Articles
Much Ado About… Well, Something. Maybe.
There was a lot of noise last week when Google announced it had given its visual identity system a complete overhaul for the first time in 17 years (we won’t count the tweak from a couple of years ago as anything more than what it…
Grabbing Emotions with a Symbol
Very few people in the world consciously dissect symbols to understand their impact and meaning, and that’s a good thing. Given how many symbols the average person in the developed world encounters each day, we’d drive ourselves mad if we analyzed every one of them.…
I’m Interesting and Attractive, Come Talk to Me.
Beauty may be in the eye of the beholder, but on element of a well-distilled brand, visual communication, is about more than pretty pictures and attractive packaging. It’s about clearly communicating a message to your audience without speaking a word. And today, visual communication matters…