Four months ago, I was fortunate enough to join a Calgary-based branding and communications firm in a business development role. I’d spent the past ten years selling B2B in Calgary, and this opportunity allowed me to combine that experience with a long-standing fascination for marketing.…

Over the course of my career, I’ve had the opportunity to help build some great brands. I’ve seen what it takes, from defining a powerful position to developing creative ideas and materials that bring that position to life. I’ve also seen what makes brands win.…

You say your offering is better than your competitors’. You say you deliver “world-class” products and “industry-leading” service. So why don’t you own the lion’s share of your market? It may be because those familiar platitudes, well-intentioned as they are, are quietly landing you in…

Branding is the process of translating brand strategy into visual elements where people get to know a company and decide whether they want to do business with it. Because of that, it’s arguably one of the most important tasks you’ll ever undertake. Ideally, branding works…

Remember the children’s story “The Emperor’s New Clothes”? A couple of scammers hoodwink a vanity-laden emperor into parading through town in the buff by convincing him that anyone unable to see his magnificent new outfit is “hopelessly stupid.” Not wanting to appear foolish, the emperor…