June 19, 2016Four months ago, I was fortunate enough to join a Calgary-based branding and communications firm in a business development role.…
February 6, 2016Over the course of my career, I’ve had the opportunity to help build some great brands. I’ve seen what it…
June 25, 2015You say your offering is better than your competitors’. You say you deliver “world-class” products and “industry-leading” service. So why…
July 5, 2013Branding is the process of translating brand strategy into visual elements where people get to know a company and decide…
June 6, 2013Remember the children’s story “The Emperor’s New Clothes”? A couple of scammers hoodwink a vanity-laden emperor into parading through town…
