I don’t care about your features. You’re on a procurement team with three others, tasked with making a purchase that will significantly shape the course of your company for the foreseeable future. You’re working from a highly defined list of needs, along with a few…

A lot of serious discussion, and corporate hand-wringing, goes on to ensure that companies are active in every possible marketing channel. Marketing professionals, focused on analytics and performance, are constantly conjuring up new places for a company’s message to live. But do they ever stop…

Every June, Calgary welcomes the global oil and gas industry to the Global Petroleum Show (GPS). As one of the largest events of its kind, GPS gives companies across the sector an opportunity to engage, connect, and do business. This year, while attendance and exhibitor…

Zendesk first caught our attention while we were collecting examples of effective B2B communication. They’ve stayed on our radar ever since, not because we own shares (we don’t), but because they’ve built a genuinely strong and consistent brand story. So what makes that story work…

While researching a few related topics, I came across several articles about how Millennials are reshaping the B2B buying process. It immediately brought me back to a previous life, before visual communications, when I was a Millennial B2B buyer and manager in the automotive and…

Another year, another booth. You’ve committed the time, money, and energy to participate in yet another industry trade show. With such a sizable investment, do you really know what you’re trying to say? And more importantly, do you know whether anyone will care, or if…