How much for your body? How’s five bucks!? Believe it or not, that’s what you’re worth. Don’t take it personally. It’s not a reflection of…

I don’t care about your features. You’re on a procurement team with three others, tasked with making a purchase that will significantly shape the course…

A lot of serious discussion, and corporate hand-wringing, goes on to ensure that companies are active in every possible marketing channel. Marketing professionals, focused on…

Four months ago, I was fortunate enough to join a Calgary-based branding and communications firm in a business development role. I’d spent the past ten…

Every June, Calgary welcomes the global oil and gas industry to the Global Petroleum Show (GPS). As one of the largest events of its kind,…

Every day, I get a little closer to calling myself a branding guru. A little closer to having more answers than questions. A little closer…

Zendesk first caught our attention while we were collecting examples of effective B2B communication. They’ve stayed on our radar ever since, not because we own…

While researching a few related topics, I came across several articles about how Millennials are reshaping the B2B buying process. It immediately brought me back…

Over the course of my career, I’ve had the opportunity to help build some great brands. I’ve seen what it takes, from defining a powerful…

The holidays are over. The hangover of a challenging year is beginning to fade, and leaders are reflecting on what didn’t work, while looking ahead…

In today’s world, innovation often feels elusive. Creating a new offering, developing a concept, or designing an identity can require more than many companies are…

There was a lot of noise last week when Google announced it had given its visual identity system a complete overhaul for the first time…